Not every idea stands the test of time, and Audi has recognized this with its previous vehicle naming system.
In this scheme, electric models were assigned even numbers, while their gas counterparts received odd numbers.
This dichotomy left many consumers scratching their heads, leading Audi to make a sensible change: they’re going back to a more intuitive naming approach.
The Need for Change
The confusion this system caused for customers wasn’t just a minor issue; it played a crucial role in Audi’s decision to revamp their naming conventions.
Both buyers and dealers expressed their bewilderment over the rationale behind the odd-even system.
As a response, Audi is shifting to a more straightforward naming format that clearly delineates models within its lineup—a move that many, including myself, view as a much-needed breath of fresh air.
A New Naming Convention
The global head of Audi’s sales and marketing team noted that this reversal arose from thorough discussions and feedback from customers and international dealers alike.
The aim of the new naming convention is simple: to provide clarity and make it easier for consumers around the world to navigate Audi’s vehicle offerings.
For fans of Audi, this shift means that electric models will now share names with their gasoline or diesel equivalents, while still keeping distinctive identifiers like “E-Tron” for electric variants and “TDI” for diesel models.
For example, the gasoline-powered Audi Q8 will now share the family name with the electric Audi Q8 E-Tron, creating a clearer relationship between them.
Looking Ahead
By embracing clarity and simplicity, Audi is reinstating a naming convention that aligns with the A1 through A8 and Q1 through Q8 families.
This return to a simpler structure is a welcome relief, offering reassurance and ease for Audi fans everywhere!