At the National Automobile Dealers Association (NADA) convention in New Orleans, Stellantis North America laid out an ambitious strategy designed to fuel growth and bolster collaboration with its dealers in the coming year.
Strengthening Dealer Relationships
In a focused session attended by Chrysler, Dodge, Jeep®, and Ram dealers, company executives made it clear that strengthening dealer relationships is a key priority.
They outlined an actionable plan that features revamped incentive programs, increased advertising efforts, and fresh product introductions, all aimed at meeting the shifting demands of consumers.
Antonio Filosa, Stellantis’ Chief Operating Officer for North America, noted how vital collaboration is to their new strategy.
He expressed a strong commitment to removing obstacles that hinder dealerships from reaching their full potential. “Our goal is to foster synergies that benefit both Stellantis and our dealers in this dynamic marketplace,” Filosa stated.
Jeff Kommor, who oversees U.S. Sales, emphasized the significance of building trust with the dealer network, especially after a challenging previous year.
He shared that the company aims to provide consistent messages regarding products, pricing, and incentives to create a more cohesive experience.
The feedback from dealers has been overwhelmingly positive, igniting optimism that 2025 will be a promising year for both Stellantis and its partners.
Major Initiatives Announced
Among the major initiatives announced, Stellantis will restore advertising budgets to pre-pandemic levels, with plans to prominently feature Jeep and Ram during the much-anticipated Big Game on February 9th.
This move is expected to enhance consumer interaction significantly.
The company also reaffirmed its commitment to stable and attractive incentive programs, aiming to simplify and enhance competitiveness.
- A wider selection of trims for the Ram 1500, highlighted by the exciting launch of the advanced Ram 1500 Ramcharger with a new range-extended option.
- Gas-powered models of the Dodge Charger set to hit the market in summer 2025.
- The introduction of three new Jeep nameplates, each offering a variety of powertrains, including internal combustion, hybrid, and electric options.
After an engaging two-hour session filled with insightful discussions, dealers came away feeling encouraged by Stellantis’ commitment to transparency and collaborative success.
The company is setting high aspirations to boost sales for key brands like Jeep and Ram while enhancing quality, improving customer experiences, and effectively managing inventory.
A Unified Vision for 2025
As they approach 2025, Stellantis and its dealer partners share a unified vision for a transformative year, marked by collaboration, innovation, and an unwavering commitment to excellence.