
In an ambitious move, Fox has committed approximately $34 million to advertise the IndyCar series during the recent Super Bowl, far surpassing the $25 million the network spent to secure broadcast rights last summer.
This bold advertising strategy featured an engaging mix of one 15-second spot, four 30-second ads, and two 45-second commercials, with three of these showcased during Super Bowl LIX itself.
This financial dedication marks a significant turning point for IndyCar.
Transition to Fox
Previously, IndyCar races found their home on NBC, but fans often faced frustrations when events were shifted to platforms like NBC Sports or MSNBC, with many races confined to streaming options on Peacock.
With Fox at the helm, however, fans can look forward to a new era where every race is presented on mainstream broadcast television.
A notable highlight will be the special five-hour broadcast of the iconic Indianapolis 500, slated for May.
Captivating Advertisements
The Super Bowl advertisements featured prominent figures in IndyCar, including three-time champion Alex Palou, reigning Indy 500 champion Josef Newgarden, and the popular runner-up, Pato O’Ward from Mexico.
These commercials captured the thrilling essence of IndyCar racing, showcasing the sport’s heart-pounding overtakes, exceptional talents, and blistering speeds.
Engaging New Fans
Taking cues from the successful fan engagement strategies in Formula One, both IndyCar and Fox aim to forge personal connections with viewers.
This approach goes beyond simply showcasing outstanding racing; it seeks to attract a broader audience.
The excitement is palpable as the 2025 season gears up, kicking off at noon Eastern on Fox with the eagerly awaited Streets of St. Petersburg race on March 2.
If you’re new to the world of IndyCar, we warmly welcome you and hope you’ll join us as a lifelong fan of this exhilarating motorsport.