Mitsubishi is embracing a promising future despite ongoing uncertainty surrounding a potential merger with Honda and Nissan.
In an exciting announcement, the automaker plans to introduce its first mass-market electric vehicle in the United States, with a targeted launch in 2026.
New Electric Vehicle Details
This cutting-edge electric vehicle, crafted in Japan, will make its entrance alongside an upgraded version of the Outlander.
While finer details about this EV remain undisclosed, Automotive News hints at a sleek, coupe-inspired crossover design, which will be similar in size to the forthcoming redesign of the Nissan Leaf.
For Mitsubishi dealerships, the anticipation of this new model brings a renewed sense of hope.
Nevertheless, industry experts predict that sales figures may fall short of the recently retired Mirage, known for being one of the most affordable cars on the market.
A member of the Mitsubishi National Advisory Board pointed out that while the electric vehicle may offer solutions to some of the company’s challenges, it likely won’t replicate the Mirage’s impressive sales performance.
Sales Strategy and Inventory Management
Looking toward 2025, Mitsubishi is eager to boost its sales volume and is contemplating price reductions for the Outlander Sport to better manage inventory after the Mirage’s discontinuation.
The company recognizes the importance of maintaining profitability for its dealers this year.
Additionally, it is committed to a revitalization plan that aims to launch a new or redesigned model each year from 2026 through 2030.
Through these proactive measures, Mitsubishi is working to energize its lineup and restore excitement in its offerings, positioning itself for a dynamic and innovative future.